Meffys Awards Open for Entry

New Meffys categories reflect the growing centrality of the mobile device

21 March 2011 – MEF announces today that its 8thannual Meffys awards are now open for submissions. This year’s Meffys categories span the entire mobile content & commerce ecosystem.

The Meffys, which have come to be known as the industry’s most coveted awards, honour achievements across mobile content and commerce and recognise the best innovation around the globe. Entries are judged by expert panels of leading journalists, analysts, academics and VCs. The winners will be announced at a Gala dinner attended by the industry’s most influential players on 7th July at the Grand Connaught Rooms in London’s famous Covent Garden.

Companies wishing to enter should visit: www.meffys.com and submit their entries by 26th April 2011. For highlights from the 2010 awards ceremony and a list of 2010 winners, please visit: www.meffys.com/about/2010-highlights

Rimma Perelmuter, MEF’s Executive Director, commented: “The new 2011 Meffys for Best Brand on Mobile and Best Mobile Website, together with the 16 established awards categories, demonstrate the growing commitment of brands, retailers and enterprises to mobile as the platform of choice for entertaining, engaging and enriching the lives of the always-connected, mobile savvy consumer. The Meffys is the most significant annual competition for mobile content & commerce leaders and new entrants to the industry to highlight their success and be celebrated as the industry’s best.”

In addition, the MEF Board will once again present the Outstanding Contribution Award to an individual(s) whose work has had a seminal impact on the mobile content industry. Last year’s recipient of this prestigious award was Dr. Andrew Hsu, the inventor of modern touchscreen technology for mobile handsets.

Entering the 2011 Meffys

MEF will be accepting entries for the 2011 Meffys from today. Companies interested in entering the awards or nominating a candidate for the Outstanding Contribution Awards should go to the Meffys website at www.meffys.com for full details.

Entry prices for 2011 are as follows: £350 per entry; £150 for MEF Members. This year, MEF is also offering a special developer rate of £75 per entry. Please see the Meffys website for further information.

Notes to editors:

About Mobile Entertainment Forum (MEF)
MEF is the global trade body of the mobile media industry. It represents the leading companies throughout the entire mobile entertainment value chain, and works on behalf of its diverse membership to facilitate industry growth, shape regulation and deliver competitive advantage to its members.

With headquarters in London and regional chapters covering Asia, EMEA, LATAM and North America, MEF is a member community with global reach, vibrant local representation and strong leadership to drive market change. Established in 2000, MEF provides a consistent and powerful voice for the foremost mobile media businesses and entrepreneurs.
www.m-e-f.org or www.m-e-f.blogspot.com

Editorial contacts

Morgan Evans
Hotwire
T: +44 (0)20 7608 2500
morgan.evans@hotwirepr.com

Meffys Awards Open for Entry

Entering the 2011 Meffys

Meffys Categories for 2011